European trade shows and buyer meetings
A stand at a European fair costs a lot, and many factories come home with a bag of business cards and few orders. We make the show work: the right fair for your category, meetings booked with buyers before the show, and follow-up of every contact afterwards.
We can visit a fair on your behalf, share a stand with you, or staff your own stand with people who speak the buyers’ languages.
How to get orders from a European trade show
European buyers plan their fair visits weeks in advance. They come with a list of suppliers they already want to meet. A factory that writes to buyers only after the show is already late. The work starts two to three months before the fair and continues for months after it.
Choosing the right fair
For many consumer categories the main fairs are in Germany. Examples for the 2027 season: Spielwarenmesse in Nuremberg for toys (2–6 February 2027), Ambiente and Christmasworld in Frankfurt for home, gifts and seasonal decoration (29 January – 2 February 2027), and PSI for promotional products, which moves to Cologne from 2027 (12–14 January 2027). There are also strong regional and specialist fairs in Poland, Italy, France and the Netherlands. Dates are set by the organisers and should always be checked on their websites. We recommend the fair after looking at who exhibits and who visits in your category, not only at its size.
Before, during and after
Before the show we write to target buyers in their languages and book meetings. During the show we meet buyers with you, or for you, and note every conversation in the CRM. After the show we send offers and samples, and follow up until each contact says yes, no or “next season”. These contacts are then handled under our sales representation or distributor search service.
Visiting instead of exhibiting
A stand is not always needed for a first season. We can visit a fair with your catalogue and samples, meet buyers at their stands or in the meeting areas, and report back. This is a lower-cost way to test a market before you invest in a stand. See market entry study.
What trade-show support includes
Fair selection
Which fairs fit your category, budget and target buyers, with the reasons.
Pre-show outreach
Invitations and meeting requests to target buyers in their languages.
Stand staff or shared stand
Our team on your stand, or space for your products in a shared presence.
Visit on your behalf
We visit the fair with your catalogue and samples and meet buyers for you.
Materials in local languages
Catalogue, price list and short flyers prepared for European buyers.
Follow-up after the show
Offers, samples and calls to every contact, recorded in the CRM.
Timeline for one trade show
-
1
Choice of fair and format
Stand, shared stand or visit; budget agreed in writing.
4–6 months before -
2
Materials and samples
Offer in local languages, samples sent to Poland in time.
2–3 months before -
3
Buyer outreach and meetings
Invitations to target buyers, meeting schedule for each show day.
4–8 weeks before -
4
The show
Meetings, notes in the CRM, daily summary for your team.
Show days -
5
Follow-up
Offers and samples to interested buyers, calls until a clear answer.
1–3 months after
What you receive
- Recommended fairs for your category with reasons
- List of target buyers invited before the show
- Meeting schedule for the show days
- Notes on every buyer met, entered in the CRM
- Daily summary during the show in Chinese or English
- Follow-up report one and three months after the show
- Costs of stands and travel invoiced at cost after your approval
Five ways to work with us
Start with a study or go straight to sales. Prices are starting points for one product range and one or two countries; the written proposal fixes the exact scope.
Market Entry
You want to know whether Europe will buy before you invest.
from €1 500 one-off
- Demand and competitor prices for your range
- Buyer types and channels in 2 countries
- EU rules that apply to your products
- Written entry plan and price positioning
- Credited against Sales Partner if you continue
Sales Partner
You want European buyers and orders.
from €1 500 / month+ 5% of paid orders
- 1–2 countries, up to 20 products
- Offers and catalogue in local languages
- Research and outreach to distributors, wholesalers, chains
- Meetings, samples, negotiation, first orders
- Monthly CRM report with every contact
3-month pilot, then month to month.
Apply for this packageExclusive Representative
You want one partner to own a territory.
from €3 500 / month+ 3% of paid orders
- Dedicated sales manager and territory
- Retail chains, marketplaces and tenders
- Trade-show presence and buyer meetings
- Price and assortment management
- Quarterly plan and review
From 6 months, territory and targets in the contract.
Apply for this packagePrices exclude VAT. Samples, translations of long documents, laboratory tests, trade-show stands and paid advertising are invoiced at cost after your approval. Compare packages →
Frequently asked questions
Which European trade shows should a Chinese factory attend?
It depends on the category. For toys, gifts, home goods and promotional products the leading fairs are in Germany; other categories have strong fairs in Italy, France, Poland or the Netherlands. We recommend fairs after checking who exhibits and who visits in your category.
Can you attend a fair for us without our team travelling?
Yes. We can visit the fair with your catalogue and samples, meet buyers and report back daily, or staff a shared stand for you. Your team joins online calls when a buyer wants to talk to the factory.
How much does trade-show support cost?
Our work is part of the Sales Partner or Exclusive package, or is quoted separately for one show. Stand space, construction, travel and samples are invoiced at cost after your approval. The proposal lists all costs before you decide.
When should we start preparing?
Four to six months before the fair if you want a stand, because organisers allocate space early. For a visit, two to three months is enough to book meetings with buyers.
Where can we find the 2026 and 2027 European fair calendar?
Each organiser publishes its dates on its website, and dates sometimes change. We keep a list of the fairs relevant to your category and check the dates with the organiser before booking anything.
What happens to the contacts after the show?
Every contact is entered into the CRM and followed up with offers and samples. Buyers who order through this work are registered as introduced by us, under the same rules as in our sales representation contract.
Make your next European fair pay off
Tell us your category and the fairs you are considering. We reply within one working day.
Apply for European sales
Tell us what you make and where you want to sell. Within one working day we reply with a first view of your chances in Europe and the next step.
- Reply within 24 hours on working days
- Write in English or Chinese
- No fee until you accept a written proposal
- Emailcorp@longmeniq.com
- WhatsApp+48 794 992 599
- WeChat+48 794 992 599Add us by phone number
- Phone+48 577 723 719
- Working hoursMon–Fri, 9:00–17:00 Warsaw16:00–24:00 Beijing (winter)
- EU officeEnjoyGroup Sp. z o.o.ul. Brzeska 8/4, 21-500 Biała Podlaska, Poland