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Selling in Mexico: distributors, retail and marketplaces
Mexico is the second-largest economy of Latin America, with a large consumer market, strong retail groups, fast-growing online sales and an industrial base closely linked to the USA. It has also become harder for Chinese goods: from 1 January 2026 Mexico raised import duties, up to 50%, on 1,463 tariff lines from countries without a trade agreement with Mexico, including China.
Our home base is Europe, and we have no office in Mexico. For the Mexican market we work on request: we find importers and distributors, prepare offers and follow up contacts, while customs, NOM conformity and stock stay with the Mexican importer. The market assessment first checks duties and rules for your products.
How B2B buying works in Mexico
Buyers are importers and distributors, wholesale companies, department stores and retail chains, online sellers, builders and industrial companies. Many importers are based in Mexico City, Monterrey and Guadalajara. Because Mexico is closely linked to the US market, a large share of industrial buyers supply factories in the north of the country, and some importers work for both markets.
Business is personal and done in Spanish. Large importers accept a first offer in English, but product information, labels and manuals must be in Spanish. Buyers expect video calls or visits, samples and patience in negotiations, and they want to know exactly which documents you supply for customs and NOM conformity. Importers must be registered in Mexico’s importers register, and some sectors, such as textiles, footwear and steel, need an additional sector registration.
What Chinese suppliers often get wrong
Many suppliers quote with duty rates from 2025. From 1 January 2026 Mexico raised import duties on 1,463 tariff lines from countries without a trade agreement with Mexico, including China; the increase reaches up to 50%, and textiles, clothing, steel, plastics and auto parts are among the most affected categories. Rates depend on the customs code, so check current rates before every quote.
The second mistake is labelling. Many products must meet the relevant NOM before import, and label compliance is checked at customs. NOM-050-SCFI sets general commercial information for consumer goods, NOM-004-SCFI covers textiles and clothing, and NOM-024-SCFI covers electronic and electrical goods; safety certification for regulated products is issued by accredited bodies, usually with the importer. Goods without correct Spanish labels can be held at the border.
How we approach Mexico
We look for importers that already handle your category, are registered for it and have experience with NOM certification. Our team prepares the offer in English with Spanish product information, calculates the landed price with current duties, and follows up every contact. Customs and conformity steps are handled by the importer. Contracts with buyers are signed in your name, and every introduced buyer is registered in the shared CRM.
Sales channels in Mexico
We choose the channels that fit your product, price level and order size.
Importers and distributors
Companies in Mexico City, Monterrey and Guadalajara that import and supply retailers and regional dealers.
Wholesale trade
Wholesale companies supplying small shops, hardware stores (ferreterías) and regional dealers.
Retail chains
Walmart de México, Liverpool, Coppel, The Home Depot México and other chains with central purchasing.
Online marketplaces
Mercado Libre and Amazon México; listing through a local importer or seller.
Industry and construction
Manufacturers, contractors and installers buying components, tools and materials.
Trade fairs
Expo Nacional Ferretera (hardware, Guadalajara, September) and Expo ANTAD (retail, Guadalajara).
Selling in Mexico: what to know
| Topic | What to know |
|---|---|
| Language of offers | English for first contact with large importers; Spanish for product information, labels and manuals. |
| Currency and payment | Import prices usually in US dollars; Mexican peso (MXN) locally. Deposits or letters of credit are common for first orders. |
| VAT | VAT (IVA) 16% standard rate, paid by the importer at customs and recovered in the normal way. |
| Duties | Higher duties, up to 50%, on 1,463 tariff lines from countries without a trade agreement with Mexico, including China, from 1 January 2026. Check current rates for your customs codes. |
| Product rules | NOM standards and labelling: NOM-050-SCFI (general commercial information), NOM-004-SCFI (textiles), NOM-024-SCFI (electronics and electrical goods); certification of regulated products by accredited bodies. |
| Importer | Importer must be in the importers register; textiles, footwear, steel and some other sectors need an extra sector registration. |
| How we serve it | On request, from our team in Europe, with no Mexican office: buyer search, offers and follow-up; customs, NOM conformity and stock with the Mexican importer; contracts in your name. |
Strongest categories for Mexico
Industries where Mexican importers regularly look for manufacturers.
Frequently asked questions
What duties does Mexico charge on goods from China?
From 1 January 2026 Mexico raised duties, up to 50%, on 1,463 tariff lines from countries without a trade agreement with Mexico, including China. Other goods pay the normal Mexican tariff. Rates depend on the customs code, so we check current rates for your products before the offer.
What is NOM certification?
NOMs are Mexican official standards. Many products, for example electrical goods, toys and textiles, must meet the relevant NOM and its labelling rules before import, and labels must be in Spanish. The importer usually arranges certification with an accredited body.
What VAT applies in Mexico?
The standard VAT (IVA) rate is 16%. The importer pays it at customs together with the duty, so it is not part of your export price.
Can I sell to Mexico through the USA?
Usually not to avoid duties: the higher Mexican rates apply to goods of Chinese origin, whichever country they are shipped from. Some importers buy for both markets, which we take into account when we look for buyers.
Do you have an office in Mexico?
No. Our home base is Europe. For Mexico we find and contact importers and distributors and prepare offers; customs, NOM conformity and stock stay with the Mexican importer.
Is Mexico worth it for a Chinese factory?
It can be, if your price still works after the 2026 duties and an importer can handle NOM conformity. For most factories Europe comes first. The market assessment shows this before you commit.
Check Mexico for your products
Send your catalogue and prices. We reply within one working day and tell you whether your landed price and documents work for Mexico.
Apply for European sales
Tell us what you make and where you want to sell. Within one working day we reply with a first view of your chances in Europe and the next step.
- Reply within 24 hours on working days
- Write in English or Chinese
- No fee until you accept a written proposal
- Emailcorp@longmeniq.com
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