Wave 3 · beyond the EU
Selling in Azerbaijan: distributors, retail and marketplaces
Azerbaijan is the largest economy of the South Caucasus. Importers in Baku supply retail, construction, hotels and industrial companies, including the energy sector, and Baku is a key point on the Trans-Caspian route between China, Central Asia and Europe.
Azerbaijan is not a member of the Eurasian Economic Union and applies its own national system of technical regulation and conformity assessment, with its own national tariff. We serve Azerbaijan on request, through importers and partners, after checking the rules in the market assessment.
How B2B buying works in Azerbaijan
Buyers are importers and distributors, wholesale companies, retail chains, online shops, builders and fit-out companies, hotels, and industrial and energy-related companies. Most trade is concentrated in Baku, with distributors supplying the regions. Many importers already buy from China and Türkiye and compare offers on price, delivery time and documents.
Business is personal. Azerbaijani is used for everything local; Russian is widely used in trade and English is common with younger managers and in the energy sector. Buyers want samples, clear prices in US dollars and quick answers, and they often ask for exclusive rights in Azerbaijan.
What Chinese suppliers often get wrong
A common mistake is to assume that EAC or EU certificates are accepted as they are. Under the Law on Technical Regulation, in force since 27 May 2020, conformity must be assessed before goods are imported. High-risk products need a certificate; medium- and low-risk products need a declaration of conformity from the manufacturer, approved by an accredited body. A certificate issued abroad must first be recognised by an accredited body in Azerbaijan, and certified products carry the national conformity mark. Labels in Azerbaijani are needed where rules require. We check each product before the first shipment.
How we approach Azerbaijan
We look for importers that already handle similar products, and for project and industrial buyers where your category fits. Our team in Poland prepares the offer in English and Russian, with Azerbaijani product information where needed, and follows up every contact. Conformity and import steps are handled with the importer. Contracts with buyers are signed in your name, and every introduced buyer is registered in the shared CRM.
Sales channels in Azerbaijan
We choose the channels that fit your product, price level and order size.
Importers and distributors
Companies in Baku that import, hold stock and supply retailers across the country.
Retail chains
Supermarket, home, DIY, electronics and children’s chains, mainly in Baku.
Online retail
Local online shops and marketplaces, mostly supplied by local importers.
Construction and hotels
Builders, fit-out companies and hotels buying building products, lighting and furniture.
Industry and energy
Industrial and energy-related companies buying tools, machinery, spare parts and consumables.
Trade fairs
BakuBuild at Baku Expo Centre (construction, October) and other sector fairs in Baku.
Selling in Azerbaijan: what to know
| Topic | What to know |
|---|---|
| Language of offers | English and Russian in trade; Azerbaijani on labels and documents where rules require. |
| Currency and payment | Import prices usually in US dollars; manat (AZN) locally. Deposits or payment before shipment are common with new buyers. |
| VAT | Standard rate 18%. |
| Product rules | Law on Technical Regulation (since 27 May 2020): certificate for high-risk products, approved declaration of conformity for medium- and low-risk products; foreign certificates need recognition; national conformity mark. |
| Trade rules | Not an EAEU member; national customs tariff. |
| Logistics | Rail from China through Kazakhstan and across the Caspian Sea to Baku, or sea freight to Georgian ports and on by road or rail. |
| How we serve it | On request, from our team in Poland, through importers and partners; contracts in your name. |
Strongest categories for Azerbaijan
Industries where Azerbaijani importers and projects regularly look for suppliers.
Frequently asked questions
Do I need certification to sell in Azerbaijan?
It depends on the risk class of the product. High-risk products need a certificate; medium- and low-risk products need a manufacturer’s declaration of conformity approved by an accredited body. We check which applies to your products.
Are EAC or EU certificates accepted in Azerbaijan?
Not automatically. Azerbaijan is not an EAEU member, and a certificate issued abroad must be recognised by an accredited body in Azerbaijan before import. EU and other test reports are useful evidence for this.
How do goods reach Azerbaijan from China?
By rail through Kazakhstan and across the Caspian Sea to Baku, or by sea to Georgian ports and then by road or rail. We compare routes and landed cost with the importer.
What language should offers be in?
English or Russian works for most importers. We add product information in Azerbaijani where labels or documents require it.
Do I need a local company?
No. Local importers buy from your factory and handle import, VAT and conformity steps. Contracts are signed between your factory and the buyer.
What is the VAT rate in Azerbaijan?
The standard VAT rate is 18%. The importer pays it on import.
Start selling in Azerbaijan
Send your catalogue and prices. We reply within one working day and tell you which buyers and conformity steps fit your product.
Apply for European sales
Tell us what you make and where you want to sell. Within one working day we reply with a first view of your chances in Europe and the next step.
- Reply within 24 hours on working days
- Write in English or Chinese
- No fee until you accept a written proposal
- Emailcorp@longmeniq.com
- WhatsApp+48 794 992 599
- WeChat+48 794 992 599Add us by phone number
- Phone+48 577 723 719
- Working hoursMon–Fri, 9:00–17:00 Warsaw16:00–24:00 Beijing (winter)
- EU officeEnjoyGroup Sp. z o.o.ul. Brzeska 8/4, 21-500 Biała Podlaska, Poland