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Selling in Ireland: distributors, retail and marketplaces
Ireland is an English-speaking euro-area market with high purchasing power. For years many Irish shops bought through UK distributors; since Brexit, goods from Great Britain cross a customs border, and many Irish buyers now look for suppliers with stock inside the EU.
We serve Ireland from our EU company in Poland, in English, with stock in our partner warehouse in Poland and a shared CRM where you see every buyer.
How B2B buying works in Ireland
Irish buyers include importers and distributors, wholesalers and buying groups that supply independent shops, retail chains, online retailers and Amazon sellers, and companies and public bodies buying through tenders. Many retail chains operate in both Ireland and the UK and buy centrally.
Buyers are practical and direct. They expect clear prices, delivery terms and documents in English, quick answers and reliable delivery. Because the market is small, order sizes are often modest, and EU stock with short delivery times is a strong argument.
What Chinese suppliers often get wrong
Treating Ireland as part of the UK. Ireland is in the EU and follows EU rules: products need an EU responsible person under GPSR, CE marking where it applies, and national packaging EPR through an approved compliance scheme. A UK company or UK stock does not cover these obligations, and goods from Great Britain need customs clearance. Northern Ireland is part of the UK but follows EU GPSR. See EU compliance.
How we approach Ireland
From our base in Poland we research importers, wholesalers, buying groups and chains in your category and contact them in English. Buyers can order directly from your factory under contracts in your name, or smaller lots from stock in Poland. Every introduced buyer is registered in the shared CRM. For consumer sales we can list your products on Amazon.ie and other marketplaces from our EU company.
Sales channels in Ireland
We choose the channels that fit your product, price level and order size.
Importers and distributors
Companies that import, hold stock and supply retail and professionals across Ireland.
Wholesalers and buying groups
Wholesalers and buying groups supplying independent hardware, gift, toy and convenience shops.
Retail chains
DIY, home-goods, discount and specialist chains, often buying for Ireland and the UK together.
Amazon.ie and online shops
Amazon opened Amazon.ie in March 2025; many Irish online shops buy from importers.
Corporate buyers
Promotional-product agencies and companies buying gifts, supplies and workwear.
Public tenders
Schools, hospitals and public bodies buy through tenders, often published on the national tender portal and in the EU.
Selling in Ireland: what to know
| Topic | What to know |
|---|---|
| Language of offers | English for offers, labels and instructions. |
| Currency and payment | Prices in euro. Distributors usually expect payment after delivery on agreed terms. |
| VAT | Standard rate 23%. |
| Product rules beyond EU baseline | National packaging EPR through an approved compliance scheme. EU rules (GPSR, CE where it applies, PPWR from 12 August 2026) apply as everywhere in the EU; UK rules and UKCA do not apply in Ireland. |
| Marketplaces | Amazon.ie since March 2025; Amazon.co.uk, eBay and other platforms also sell to Ireland. |
| Trade fairs | Irish buyers often visit fairs in the UK and Germany, such as Spring Fair and Ambiente. |
| How we serve it | From our EU company in Poland, in English, with stock in a partner warehouse in Poland and delivery inside the EU without customs. |
Strongest categories for Ireland
Industries where Irish importers, buying groups and online sellers look for suppliers.
Frequently asked questions
Can I serve Ireland from my UK distributor?
You can, but goods from Great Britain need customs clearance to enter Ireland, and EU obligations such as the GPSR responsible person must be met by an EU operator. Stock in the EU, for example in Poland, avoids the customs step.
How do I find distributors in Ireland?
We research importers, wholesalers, buying groups and chains that already sell your category and contact them in English. You receive a short list with notes, and every introduced buyer is registered in the shared CRM. See distributor search.
Can a Chinese factory sell on Amazon.ie?
Yes. We can list your products from our EU company with stock in Poland and handle the EU obligations. See marketplaces.
Do I need an Irish company?
No. Irish importers can buy directly from your factory. If buyers want an EU invoice, our company in Poland can import and resell, and it can act as your EU responsible person under GPSR.
How long until the first order from Ireland?
We cannot promise a date. First contacts usually start in the first month and samples follow in the second or third; marketplace sales can start sooner once stock is in Poland and listings are approved.
Start selling in Ireland
Send your catalogue and prices. We reply within one working day and tell you whether Amazon.ie, distributors or both fit your product.
Apply for European sales
Tell us what you make and where you want to sell. Within one working day we reply with a first view of your chances in Europe and the next step.
- Reply within 24 hours on working days
- Write in English or Chinese
- No fee until you accept a written proposal
- Emailcorp@longmeniq.com
- WhatsApp+48 794 992 599
- WeChat+48 794 992 599Add us by phone number
- Phone+48 577 723 719
- Working hoursMon–Fri, 9:00–17:00 Warsaw16:00–24:00 Beijing (winter)
- EU officeEnjoyGroup Sp. z o.o.ul. Brzeska 8/4, 21-500 Biała Podlaska, Poland