Service

Catalogues, listings and offers in European languages

A European buyer decides in the first minute whether your offer is serious. A catalogue in clumsy English, a price list without Incoterms or a label in the wrong language ends the conversation. We write your sales materials in the buyer’s language, the way local B2B buyers expect to read them.

Apply for European sales See packages and prices

Which language should you use to win European buyers?

English works for first contact with large importers and for trade shows. It is not enough for most of the market. Buyers at a Polish wholesaler, a German garden centre or an Italian regional distributor read, compare and forward offers in their own language. Their colleagues in purchasing, marketing and the warehouse often do not use English at all.

That is why we prepare the key materials in the language of each target country: Polish, German, French, Italian, Spanish and English, and other EU languages on request. Our team speaks Chinese and English with you, so nothing is lost between your product engineers and the European text.

Written for buyers, not translated word by word

A machine translation of a Chinese catalogue usually keeps the Chinese structure: long feature lists, no clear answer to what the buyer needs to know. We rebuild the text around European buying questions: what the product is for, what makes it different, packaging units and MOQ, price basis and Incoterms, delivery time, certificates and who is responsible for the product in the EU.

We use the words buyers actually search for in each country. A product that is “plush toy” in English is “Plüschtier” in German and “maskotka” or “pluszak” in Polish; the right term decides whether a buyer finds you on Google, a marketplace or a B2B portal.

Labels and instructions that pass inspection

Consumer products sold in the EU need safety information and instructions in the language of the country where they are sold, plus the name and contact of the manufacturer and of the EU responsible person. We prepare label texts and user manuals with these elements and check them against the requirements for your product type. Final conformity remains the responsibility of the manufacturer; see EU compliance.

What we localise

Catalogues and presentations

A short B2B catalogue per country: range, key facts, packaging units, MOQ, certificates, contacts.

Price lists and offers

Prices in euro with clear Incoterms, payment terms and delivery times, in the format buyers compare.

Marketplace and web listings

Titles, bullet points and descriptions for Allegro, Amazon, Kaufland and B2B portals, with local search terms.

Labels and safety texts

Warnings, care instructions and EU contact details in the language of each country of sale.

Manuals and leaflets

User instructions rewritten in clear language, ready for your designers to lay out.

Sales e-mails and scripts

First-contact e-mails, follow-ups and call notes that our sales team uses with your buyers.

How a localisation project runs

  1. 1

    Collect your materials

    You send the existing catalogue, specifications, labels and manuals — in Chinese or English.

    Day 1
  2. 2

    Agree terms and priorities

    We clarify technical terms with your team and choose which materials are needed first for each country.

    Days 2–5
  3. 3

    Write and adapt

    Native speakers write the texts for B2B buyers and check local search terms.

    1–3 weeks, depending on volume
  4. 4

    Review with you

    You check technical data; we explain any changes in Chinese or English.

    2–5 working days
  5. 5

    Use and improve

    The materials go into our sales outreach; buyer questions show us what to add next.

    Ongoing

What you receive

  • Editable files (DOCX, XLSX) and print-ready PDF where needed
  • A glossary of your product terms in each language
  • Local search terms for listings and web pages
  • Label and manual texts structured for EU requirements
  • Offer and price-list templates in euro
  • Notes on what changed compared with the source text

Five ways to work with us

Start with a study or go straight to sales. Prices are starting points for one product range and one or two countries; the written proposal fixes the exact scope.

Market Entry

You want to know whether Europe will buy before you invest.

from €1 500 one-off

  • Demand and competitor prices for your range
  • Buyer types and channels in 2 countries
  • EU rules that apply to your products
  • Written entry plan and price positioning
  • Credited against Sales Partner if you continue
Apply for this package
Most chosen

Sales Partner

You want European buyers and orders.

from €1 500 / month+ 5% of paid orders

  • 1–2 countries, up to 20 products
  • Offers and catalogue in local languages
  • Research and outreach to distributors, wholesalers, chains
  • Meetings, samples, negotiation, first orders
  • Monthly CRM report with every contact

3-month pilot, then month to month.

Apply for this package

Exclusive Representative

You want one partner to own a territory.

from €3 500 / month+ 3% of paid orders

  • Dedicated sales manager and territory
  • Retail chains, marketplaces and tenders
  • Trade-show presence and buyer meetings
  • Price and assortment management
  • Quarterly plan and review

From 6 months, territory and targets in the contract.

Apply for this package

Prices exclude VAT. Samples, translations of long documents, laboratory tests, trade-show stands and paid advertising are invoiced at cost after your approval. Compare packages →

Frequently asked questions

Which language is best for selling to European buyers?

The language of the buyer’s country. English is fine for the first contact with large importers, but most wholesalers, shops and chains compare offers in their own language. We start with the languages of your first target markets, usually Polish and German.

Is localisation included in the Sales Partner package?

Yes, the offer and a short catalogue in the languages of your 1–2 target countries are part of Sales Partner. Long documents such as full manuals or large catalogues are quoted separately and invoiced at cost after your approval.

Can you translate directly from Chinese?

Yes. Our team works with Chinese and English source texts. Technical terms are agreed with your engineers before we write the European versions.

Do you check that labels meet EU rules?

We prepare label texts with the elements required for your product type, including the EU contact details, and check them against the applicable rules. The final responsibility for conformity stays with the manufacturer, and for some products a notified body or test laboratory is involved.

Do you use machine translation?

We may use tools for a first draft, but every text is written and checked by a person who speaks the language natively. A buyer should never feel that the text was translated.

Send us your catalogue

We will tell you which materials you need for your first two European markets and what they will cost.

Apply for European sales See packages and prices

Apply for European sales

Tell us what you make and where you want to sell. Within one working day we reply with a first view of your chances in Europe and the next step.

  • Reply within 24 hours on working days
  • Write in English or Chinese
  • No fee until you accept a written proposal
Talk to us directlyA real sales team in the EU. Write in English or Chinese.
  • WeChat+48 794 992 599Add us by phone number
  • Working hoursMon–Fri, 9:00–17:00 Warsaw16:00–24:00 Beijing (winter)
  • EU officeEnjoyGroup Sp. z o.o.ul. Brzeska 8/4, 21-500 Biała Podlaska, Poland
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