Guides for manufacturers selling in Europe
How to find distributors and agents in Europe
Where European distributors and agents can be found, what they expect from a Chinese factory, and a step-by-step way to build and qualify a short list.
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How to win European B2B customers: channels that work and channels that do not
An honest comparison of channels for Chinese factories in Europe: B2B platforms, Europages and wlw, trade fairs, cold outreach, local websites and partners.
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Which certificates and documents you need to export to Europe
CE or no CE, GPSR, labels, packaging rules (PPWR), EPR and REACH: what a Chinese manufacturer needs before selling in the EU, with a table by product type.
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GPSR explained for manufacturers outside the EU
What the EU General Product Safety Regulation means for non-EU factories: Article 16, who can be the responsible person, labels, online listings, costs.
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Do you need your own company in the EU to sell in Europe?
Four ways for a Chinese factory to sell in the EU: buyer as importer, authorised representative, a partner company as importer, or your own subsidiary.
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Sales agent or distributor in Europe: contracts, commission, exclusivity
How agents and distributors differ in Europe: who buys, who owns the customer, commission, exclusivity, EU agency rules and what to put in the contract.
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How export sales services charge: retainer, commission, success fee
Retainer, commission, success fee or setup fee: how export sales and market-entry providers charge, what each model rewards, and questions to ask.
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EU customs changes in 2026: the end of the €150 duty exemption
Since 1 July 2026 low-value parcels to the EU pay a €3 duty per item. What changed, what did not, and what it means for factories selling B2B or B2C.
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Selling in Poland: a guide for Chinese manufacturers
Poland for Chinese factories: buyer types, Allegro, Polish language rules, payments, logistics via the Małaszewicze rail gateway and VAT for stock.
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European trade fairs 2027 by industry: a calendar for manufacturers
Key European trade fairs in 2027 for toys, gifts, home, textiles, beauty, pets, garden, electronics, automotive and industry — with dates and how to prepare.
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