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Selling in Greece: distributors, retail and marketplaces
Greece is a euro-area market with importers and distributors concentrated in Athens and Thessaloniki, national retail chains, a large tourism sector and an online channel led by Skroutz. Many Greek importers also supply Cyprus.
We serve Greece from our EU company in Poland, with Greek-speaking partners for offers and calls, stock in our partner warehouse in Poland and a shared CRM where you see every buyer.
How B2B buying works in Greece
Greek buyers include importers and distributors, wholesalers that supply independent shops and islands, retail chains, online retailers and Skroutz sellers, hotels and tourism suppliers, and public bodies buying through tenders. Many importers are family companies that hold several brands in one category.
Relationships matter, and buyers like to talk by phone and meet in person before a first order. Tourism makes demand seasonal for many products: hotels, beach shops and souvenir sellers place orders before the summer season, so timing your offer is important.
What Chinese suppliers often get wrong
Sending English-only offers and labels. Greek buyers often accept English for the first contact, but consumer labels and instructions must be in Greek, which uses its own alphabet, and products need an EU responsible person under GPSR. National packaging EPR applies, and a foreign seller may need an authorised representative in Greece. See EU compliance.
How we approach Greece
From our base in Poland we research importers, wholesalers, chains and hotel suppliers in your category and contact them in Greek with native-speaking partners. Buyers can order directly from your factory under contracts in your name, or smaller lots from stock in Poland. Every introduced buyer is registered in the shared CRM. For consumer sales we can list your products on Skroutz and other marketplaces from our EU company.
Sales channels in Greece
We choose the channels that fit your product, price level and order size.
Importers and distributors
Companies in Athens and Thessaloniki that import, hold stock and supply retail across Greece and often Cyprus.
Wholesalers
Wholesalers supplying independent shops, kiosks and island retailers.
Retail chains
Home-goods, DIY, electronics, toy and discount chains with central buying.
Skroutz and online shops
Skroutz is the leading price comparison site and marketplace; Public and many online shops also sell online.
Hotels and tourism
Hotels, resorts and souvenir shops buying amenities, textiles, gifts and seasonal goods.
Public tenders
Schools, hospitals and public bodies buy through tenders, usually via a local partner.
Selling in Greece: what to know
| Topic | What to know |
|---|---|
| Language of offers | Greek for offers, labels and instructions; English accepted by many importers for first contact. |
| Currency and payment | Prices in euro. Distributors usually expect payment after delivery on agreed terms. |
| VAT | Standard rate 24%. |
| Product rules beyond EU baseline | National packaging EPR applies, and foreign sellers may need an authorised representative; consumer information in Greek. EU rules (GPSR, CE where it applies, PPWR from 12 August 2026) apply as everywhere in the EU. |
| Marketplaces | Skroutz leads; Public and other platforms also sell to Greece and Cyprus. |
| Trade fairs | Greek buyers often visit the large fairs in Germany and Italy, such as Ambiente and Spielwarenmesse. |
| How we serve it | From our EU company in Poland, with Greek-speaking partners and stock in a partner warehouse in Poland; Greece is often combined with Cyprus. |
Strongest categories for Greece
Industries where Greek importers, hotel suppliers and online sellers look for suppliers.
Frequently asked questions
How can a Chinese factory sell on Skroutz in Greece?
Skroutz expects a seller that meets EU obligations, delivers quickly and serves customers in Greek. We can list your products from our EU company with stock in Poland, so you do not need your own EU company. See marketplaces.
How do I find distributors in Greece?
We research importers, wholesalers and chains that already sell your category and contact them in Greek. You receive a short list with notes, and every introduced buyer is registered in the shared CRM. See distributor search.
When should I contact Greek hotels and tourism buyers?
Well before the summer season. Hotels and souvenir sellers usually plan purchases in winter and early spring, so offers and samples should reach them months before the season starts.
Do I need a Greek company?
No. Greek importers can buy directly from your factory. If buyers want an EU invoice, our company in Poland can import and resell, and it can act as your EU responsible person under GPSR.
How long until the first order from Greece?
We cannot promise a date. First contacts usually start in the first month and samples follow in the second or third; marketplace sales can start sooner once stock is in Poland and listings are approved.
Start selling in Greece
Send your catalogue and prices. We reply within one working day and tell you whether Skroutz, distributors or both fit your product.
Apply for European sales
Tell us what you make and where you want to sell. Within one working day we reply with a first view of your chances in Europe and the next step.
- Reply within 24 hours on working days
- Write in English or Chinese
- No fee until you accept a written proposal
- Emailcorp@longmeniq.com
- WhatsApp+48 794 992 599
- WeChat+48 794 992 599Add us by phone number
- Phone+48 577 723 719
- Working hoursMon–Fri, 9:00–17:00 Warsaw16:00–24:00 Beijing (winter)
- EU officeEnjoyGroup Sp. z o.o.ul. Brzeska 8/4, 21-500 Biała Podlaska, Poland