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Selling in North Africa (Morocco, Egypt): distributors, retail and marketplaces
Morocco and Egypt are the two main import markets of North Africa. Morocco has close trade links with the EU and a growing industrial base; Egypt is the most populous Arab country, with large demand in construction, home goods and consumer products.
Both countries control imports closely. Morocco checks regulated industrial products before customs clearance; Egypt requires many consumer products to come from factories registered with its export and import control authority. Our home base is Europe. For these markets we work on request: we find importers and distributors and prepare offers, while customs and conformity are handled with the local importer.
Countries in this region
Each country has its own page with buyers, channels and rules.
How B2B buying works in Morocco and Egypt
Buyers are importers and distributors, wholesale traders in Casablanca and Cairo, retail chains and hypermarkets, online retailers, contractors and industrial companies. Many importers are family businesses that already buy from China and Türkiye. They negotiate hard on price and payment terms.
In Morocco business is done in French and Arabic; in Egypt in Arabic and English. Buyers want to meet in person or by video, see samples and understand exactly which documents the supplier provides.
What Chinese suppliers often get wrong
Many suppliers ship before the import documents are ready, and goods are held at the port. In Morocco, regulated industrial products, such as electrical appliances, toys, building materials and textiles, must pass a verification of conformity, and for many of them a certificate of conformity from an accredited body is needed before shipment. In Egypt, factories that export listed products, such as toys, cosmetics, kitchen utensils, clothing and footwear, must be registered with GOEIC before the goods can be released, and sea and air shipments need advance cargo information (ACI) registered by the importer before loading. We check the requirements for your products and prepare the documents your side must supply.
How we approach North Africa
We look for importers that already handle your category and know the local procedures. Our team prepares the offer in English and French, with Arabic product information where needed, and follows up every contact. Customs and conformity steps are handled with the importer. Contracts with buyers are signed in your name, and every introduced buyer is registered in the shared CRM.
Sales channels in North Africa
We choose the channels that fit your product, price level and order size.
Importers and distributors
Companies in Casablanca, Tangier, Cairo and Alexandria that import and supply retailers and dealers.
Wholesale trade
Wholesale traders that supply small shops across each country.
Retail chains and hypermarkets
Hypermarkets, home and electronics chains with central purchasing.
Online retail
Jumia in both countries, and Amazon and Noon in Egypt; listing through a local seller.
Construction and industry
Contractors, installers and manufacturers buying materials, components and equipment.
Selling in North Africa: what to know
| Topic | What to know |
|---|---|
| Language of offers | French and Arabic in Morocco; English and Arabic in Egypt. Arabic on labels where rules require. |
| Currency and payment | Import prices usually in US dollars or euro; Moroccan dirham (MAD) and Egyptian pound (EGP) locally. Letters of credit and documentary collection are common. |
| VAT | Morocco 20%, Egypt 14% (standard rates). |
| Product rules | Morocco: verification of conformity for regulated industrial products, often with a certificate of conformity before shipment. Egypt: GOEIC registration of factories for listed products; ACI advance cargo information for sea and air shipments. |
| Trade agreements | Morocco has an association agreement with the EU; goods of Chinese origin pay the normal Moroccan tariff. Check duties for your customs codes. |
| Marketplaces | Jumia, Amazon (Egypt), Noon (Egypt); listing through a local importer or seller. |
| How we serve it | On request, from our team in Europe: buyer search, offers and follow-up; customs and conformity with the local importer; contracts in your name. |
Strongest categories for North Africa
Industries where importers in Morocco and Egypt regularly look for suppliers.
Frequently asked questions
What is GOEIC factory registration for Egypt?
Egypt requires factories or trademark owners that export listed products, such as toys, cosmetics, kitchen utensils, clothing and footwear, to be registered with GOEIC. Without registration the goods are not released. The application needs company documents and a quality management certificate.
What is ACI in Egypt?
ACI is Egypt’s advance cargo information system. The importer registers the shipment and receives an ACID number before loading; the exporter must be registered on the system too. It has applied to sea freight since October 2021 and to air freight since 1 January 2026.
What documents does Morocco require for imports?
Regulated industrial products must pass a verification of conformity. For many products a certificate of conformity from an accredited body is needed before shipment; others are checked on arrival. Whether a product is regulated depends on its customs code.
Do you have an office in Morocco or Egypt?
No. Our home base is Europe. For North Africa we find and contact importers and distributors and prepare offers; customs and conformity are handled with the local importer.
How are payments usually made?
Letters of credit and documentary collection are common, especially in Egypt. New buyers may also pay a deposit with the balance against documents. The buyer pays you directly.
Check North Africa for your products
Send your catalogue and prices. We reply within one working day and tell you which buyers and import documents apply in Morocco or Egypt.
Apply for European sales
Tell us what you make and where you want to sell. Within one working day we reply with a first view of your chances in Europe and the next step.
- Reply within 24 hours on working days
- Write in English or Chinese
- No fee until you accept a written proposal
- Emailcorp@longmeniq.com
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