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Selling in Croatia and Slovenia: distributors, retail and marketplaces
Croatia and Slovenia are two small euro-area markets with strong purchasing power, a large tourism sector on the Adriatic coast and importers who often supply the wider region. Many buyers know each other’s market, so the two countries are often developed together.
We serve both countries from our EU company in Poland, with Croatian- and Slovenian-speaking partners for offers and calls, stock in our partner warehouse in Poland and a shared CRM where you see every buyer.
Countries in this region
Each country has its own page with buyers, channels and rules.
How B2B buying works in Croatia and Slovenia
Buyers include importers and distributors in Zagreb, Split, Ljubljana and Maribor, wholesalers that supply independent shops, retail chains, online retailers, hotels and tourism suppliers on the coast, and public bodies buying through tenders. Some importers also sell to Bosnia and Herzegovina, Serbia and other neighbouring markets.
Slovenian buyers usually expect documents, quality and delivery dates to be exact, much like buyers in Austria. Croatian demand is strongly shaped by tourism: hotels, campsites and coastal shops order before the summer season. In both countries, order sizes are often small, so stock inside the EU helps.
What Chinese suppliers often get wrong
Treating the two countries as one language area. Croatian and Slovenian are different languages, and consumer labels and instructions must be in the language of each country. Products need an EU responsible person under GPSR, and both countries have national packaging EPR; foreign sellers that ship to consumers may need a local authorised representative. See EU compliance.
How we approach Croatia and Slovenia
From our base in Poland we research importers, wholesalers, chains and hotel suppliers in your category and contact them with native-speaking partners. Buyers can order directly from your factory under contracts in your name, or smaller lots from stock in Poland. Every introduced buyer is registered in the shared CRM. For consumer sales we can list your products on regional marketplaces from our EU company.
Sales channels in Croatia and Slovenia
We choose the channels that fit your product, price level and order size.
Importers and distributors
Companies that import, hold stock and supply retail in both countries and sometimes in the wider region.
Wholesalers
Wholesalers supplying independent shops, kiosks and coastal retailers.
Retail chains
DIY, home-goods, electronics and specialist chains with central buying.
Marketplaces and online shops
Mimovrste in Slovenia and Mall.hr in Croatia are the main local marketplaces; many online shops buy from importers.
Hotels and tourism
Hotels, campsites and souvenir shops on the Adriatic buying amenities, textiles and gifts.
Public tenders
Schools, hospitals and public bodies buy through tenders, usually via a local partner.
Selling in Croatia and Slovenia: what to know
| Topic | What to know |
|---|---|
| Language of offers | Croatian in Croatia and Slovenian in Slovenia for offers, labels and instructions; English widely accepted for first contact. |
| Currency and payment | Prices in euro in both countries. Distributors usually expect payment after delivery on agreed terms. |
| VAT | Croatia 25%, Slovenia 22% (standard rates). |
| Product rules beyond EU baseline | National packaging EPR in each country, often with a local authorised representative for foreign sellers; consumer information in the local language. EU rules (GPSR, CE where it applies, PPWR from 12 August 2026) apply as everywhere in the EU. |
| Marketplaces | Mimovrste (Slovenia) and Mall.hr (Croatia) lead locally; Amazon and other platforms also deliver to both countries. |
| Trade fairs | Buyers from both countries often visit the large fairs in Germany, Austria and Italy, such as Ambiente and Spielwarenmesse. |
| How we serve it | From our EU company in Poland, with native-speaking partners for both languages and stock in a partner warehouse in Poland, by road through Czechia and Austria. |
Strongest categories for Croatia and Slovenia
Industries where importers, hotel suppliers and online sellers in both countries look for suppliers.
Frequently asked questions
Can one distributor cover Croatia and Slovenia?
Sometimes. Some importers sell in both countries and the wider region, but many work only in their own market. We check both options for your category, and labels must still be in Croatian and Slovenian.
How do I find distributors in Croatia and Slovenia?
We research importers, wholesalers and chains that already sell your category and contact them in their language. You receive a short list with notes, and every introduced buyer is registered in the shared CRM. See distributor search.
Is tourism a good channel for Chinese products?
Yes, for many categories. Hotels, campsites and souvenir shops on the Adriatic coast buy amenities, textiles, beach goods and gifts, and they usually order months before the summer season.
Do I need a company in Croatia or Slovenia?
No. Importers can buy directly from your factory. If buyers want an EU invoice, our company in Poland can import and resell, and it can act as your EU responsible person under GPSR.
How long until the first order?
We cannot promise a date. First contacts usually start in the first month and samples follow in the second or third; marketplace sales can start sooner once stock is in Poland and listings are approved.
Start selling in Croatia and Slovenia
Send your catalogue and prices. We reply within one working day and tell you whether distributors, tourism buyers or marketplaces fit your product.
Apply for European sales
Tell us what you make and where you want to sell. Within one working day we reply with a first view of your chances in Europe and the next step.
- Reply within 24 hours on working days
- Write in English or Chinese
- No fee until you accept a written proposal
- Emailcorp@longmeniq.com
- WhatsApp+48 794 992 599
- WeChat+48 794 992 599Add us by phone number
- Phone+48 577 723 719
- Working hoursMon–Fri, 9:00–17:00 Warsaw16:00–24:00 Beijing (winter)
- EU officeEnjoyGroup Sp. z o.o.ul. Brzeska 8/4, 21-500 Biała Podlaska, Poland